Campaigns Breach Conventions and Comparisons

 

Traditionally festive season is peak shopping time. In India, the Dusserah-Deepawali period marks the longest spell of festivity conspicuous with auspicious days for shopping. Brands and products vie with each other to woe customers with attractive offers and schemes. People defer their purchases to make most of the occasion.

Market flooded with discounts, freebies and other offers during festive season is nothing new. People are getting smarter forcing marketers to maneuver their campaign strategies with twists and turns. Many of these campaigns are creative gems with innovative ideas. The festive season 2019 was marked by diminishing number of campaigns focusing on offers and schemes. Rather many prominent brands targeted audience with new pastures of advertising campaigns.

While some brands related themselves with social causes, some others focused on conveying messages of good causes. There were brands conveying caution or things to take care while bursting crackers etc. Some campaigns are aimed at niche audience like children, women and so on. The campaigns, in general, were creatively superior, meaningful and attracted all types of audience.

With the Indian festive season almost over, the next big things left for this year are Christmas and New Year. We can certainly expect brand new campaigns for established and budding brands from 20th December onwards.

Apart from print media and television, brands and businesses are focusing more and more on campaigns on the digital space, especially social media. Social media campaigns have wider reach and they elicit instant results.

MATChBOX is a leading digital marketing and event management agency in Indore with experience and expertise in digital campaigns. We have a full-fledged creative team and digital experts supported by competent content writers to effectively unleash meaningful and result-oriented digital campaigns.

Team MATChBOX is always on their toes. Just a call and our experts will be at your doorstep to understand your exact needs and chalk out the best campaign strategy for you.