Difference Between SEO and SEM – MATChBOX

SeoVsSem

Apart from conventional means, doing business online has become the norm of the day. “Online business” is convenient and easy to transact, both for the seller and buyer. More importantly, promotion of business online can reach out to enormous potential customers far and wide. SEO & SEM, both are part of Inbound Marketing that can attract more web users towards your website. Here we try to clear the confusion with regard to SEO & SEM by explaining both in detail.

SEO (Search Engine Optimization) is the process of improving web pages so that your website ranks higher in search engines for targeted keywords. It is an effort which aims at increasing rank of a website or a web page. SEO is the most popular form of SEM (Search Engine Marketing) to improve the volume and quality of traffic to a website using search results.

It is important that your customers find you on the first page of Google search results. SEO helps to create strong presence on search engine. Get the best out of this activity, by assigning the task to a digital marketing agency with experience and expertise.

Why SEO is important:

• It makes website easily accessible over web
• It increases visibility of the website
• It facilitates increased traffic to your website/web page

Some tips for SEO:

a. Content creation – attractive, effective & useful
b. Share the content with keywords on social media platforms
c. Avoid using duplicate content. Instead, make it different every time
d. Link building
e. Design an effective and user-friendly homepage

Factors responsible in SEO ranking:

• Content 45%
• Links/Social Media 45%
• Other factors 10%

SEM is a form of internet advertising which uses search engine results for the promotion of a brand or website. It is a paid advertising. Google offers advertisements on search results pages through Google AdWords. SEM functions with the help of Google AdWords. Google has the highest market share in SEM.

Why SEM?

• Quick win
• Good targeting
• Conversion reporting
• Low wastage
• Competitive
• Strong acquisition
• Branding
• Easy to segment
• Reaches to mass

Search engine marketing focuses on keyword marketing or pay-per-click advertising. The advertisers are now willing to pay for clicks, the higher the ranking for advertising, higher the traffic.

Advertisers prefer to choose the SEM strategy because creating a SEM account is easy and can build traffic quickly. The shopper who uses the search engine to find information tends to trust and focuses on the links showed in the results pages. However, some online sellers do not buy search engine optimization to obtain higher ranking, but prefer paid links.

MATChBOX, a leading advertising and promotion agency, has expertise, experience and resources to effectively manage all online service. With its innovative and effective online solutions, clients regard MATChBOX as one of the most reputed digital marketing agency in Indore.MATChBOX has a team of Google AdWords certified experts who help to get higher ranking and the best results for you.