Let your Business Grow with the Digital Edge

SEO (Search Engine Optimization)
SEO is the process that can facilitate improved visibility of a website or a web page in a search engine’s unpaid results. These are called “natural”, “organic”, or “earned” results. Generally speaking, a higher ranked website attracts more visitors from the search engine’s users. These visitors hold the potential to become customers. Various types of searches deployed by SEO include image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

SEO helps in enhancing website visibility. By managing search engines it maximizes visitors to website through search keywords. SEO includes content optimization, internal linking structure optimization, HTML code, URL etc.

SEM (Search Engine Marketing)

An Internet marketing, Search Engine Marketing promotes websites by increasing their visibility in search engine results pages (SERPs). It is done mainly through paid advertising.

Website promotion on Internet means promotion of the company, brand, products and service offerings. Ultimately, it is business generation through Digital Marketing. The potential is unlimited. Opportunities are unending.

Website promotion on Internet means promotion of the company, brand, products and service offerings. Ultimately, it is business generation through Digital Marketing. The potential is unlimited. Opportunities are unending.

Social Media Marketing (SMM)

It is a form of Internet marketing. SMM uses the increasing popularity of social networking sites. It produces attractive contents that users will share in their social media network. This activity helps a company to enhance its brand exposure and broaden customer base.

Social media optimization (SMO) is one of the significant highlights of SMM. Like search engine optimization (SEO), SMO also envisages attracting new visitors to a website. SMO adopts two routes. They are, adding social media links to content, or promotion through social media (e.g: updating status, tweets or blog posts).

SMM paves the way for a company to get direct feedback from existing and potential customers. Social media being interactive in nature, it provides customers the opportunity to raise queries or put forth complaints and suggestions. This facet of SMM is termed as social customer relationship management. SMM produces contents that users will share in their social network, enabling brand exposure and further widen customer reach.

Social media optimization (SMO)

To enhance awareness about a product, service brand or event, SMO uses a number of social media sites and communities. Types of social media used include RSS feeds, social news and bookmarking sites, Twitter, and video sharing websites and blogging sites. SMO is akin to search engine optimization as the goal of both is to attract more visitors for promotion of a website. SMO optimizes a website and its content enabling more visitors to view and share links through social media and other networking sites.

SMO takes up creation of unique contents (well-written texts, eye-catching digital pictures, video clips etc) so that people constantly engage with the website and share with their social media contacts. ORM or online reputation management can also be done through SMO. This envisages that when such an eventuality arises, SMO ensures that the adverse feedback is accorded least preference in a list of search engine results.

Google Street View (GSV)

Google Maps and Google Earth carry GSV technology. Panoramic views from different positions along many streets in the world are provided. GSV has worldwide reach, not only in major cities and towns, but also rural areas. The blue lines on Google Maps indicate the streets with Street View imagery.

Stitched images (combining of multiple photographic images) are displayed on Google Street View. Photography mostly is done by car. However, photography is also done by means such as trekker, tricycle, walking, boat, snowmobile, and underwater apparatus.

E-Commerce

To put it in simple words, e-commerce is an online transaction. It encompasses technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce activity is mainly carried out on the internet. However, it may also use other technologies such as e-mail.

Major e-commerce activities are:

• Direct retail to consumers through online shopping sites.
• On line third-party business-to-consumer or vice-versa sales.
• Online business-to-business buying and selling.
• Collection of demographic data through web contacts and social media and using them.
• Interchange of business-to-business (B2B) electronic data.
• E-mailers to prospective and existing customers.
• Pretail engagement with customers while launching new products and services.
• Online financial exchanges (for currency exchanges or trading purposes).

Mobile Application

It is popularly known as Mobile App. It is application software meant for devices such as smart-phones and tablet computers. Mobile app has the advantage of accessibility anywhere anytime. An expert can design and develop mobile apps for a company, products, brand or services. This is one of the most cost effective modes of advertising/promotion which can yield rich dividends in terms of new business generation.

Mobile Phones – SMS/MMS

SMS (Short Message Service) is text messaging. It’s a sending short message from one mobile phone to another. Apart from sending personal messages, SMS can also be an effective marketing tool to promote products, services or exclusive schemes and offers for a specific period.

MMS stands for Multimedia Message Service. It functions as a means to send messages to and from a mobile phone to a particular mobile phone network. Besides text, the content of the message can include multimedia as well. MMS is widely used for promoting and advertising brands and products. In a single shot it targets a wider audience.

E-mail Marketing

Email has emerged as a highly useful marketing tool to circulate. Promotional messages are created for products, services or specific schemes and offers for festival and other special occasions. It is meant to build loyalty, trust, or brand awareness. An expert can design attractive and effective e-mailers.

Content Marketing

Be it print or electronic media, good contents always attract attention. Attractive contents, if marketed properly online, can yield better and quicker results. Content marketing focuses on creating and circulating content online for a targeted audience. Mostly, it is used for commercial purposes, such as:

• Customer base expansion
• Online sales generation, thereby increase in revenue
• Brand building and boosting reputation and image of the organization
• Effective engagement with online users who have the potential to become loyal customers.

A well created content can elicit positive response not only from existing customers but also from potential customers.

Lead Generation

In marketing parlance, ‘lead’ stands for business enquiries from potential customers. More the generation of leads or enquiries, more the chances of them getting converted to firm orders. Companies resort to different ways and means for lead generation. Unlike traditional methods, online lead generation is more effective and elicits faster results. Online lead generation can be leveraged through paid search engine marketing and social media network. An online marketing consultant can help in faster lead generation through various digital marketing tools, quicker conversion resulting in increase in revenue with comparatively much lower overheads.