After the scorching heat of summer, the onset of monsoon is always a great relief to all, from rural farmers to business tycoons. Monsoon also heralds a feel-good season of festivals. In India, the festival season commences with Rakhee (Raksha Bandhan) in August and ends with Christmas in December. You may also extend it a little more till New Year. In festival season people go on a buying-spree and it is the peak period for manufacturers and sellers of all sorts of products.
In today’s fiercely competitive environment, advertising strongly influences people’s buying priorities. Visibility of a product/service/brand through various modes of advertising has become all the more important. Enhanced visibility through proper means of advertising in the festive season can trigger sales and revenue.
Let us look at some popular methods of advertising.
Traditional Advertising
Advertising through print media, radio, hoarding, banner, poster, wall painting, etc fall in this category. The trend of circulating notices through newspaper vendors is also on the increase now-a-days. Traditional means of advertising still holds significance in terms of popularity.
Electronic Advertising
It primarily means advertising through television commercials. It has wider reach and popularity. However, not everybody can afford the higher cost of TV advertising, unless you are in the big league.
Digital Advertising
The latest trend of online advertising and promotion is fast gaining popularity. It is cost effective and at the same time its reach is much wider as digital has no geographical restrictions. In the digital world, advertising/promotion through social media is most effective. A vast majority of people now-a-days use smartphones and are active on social media like Facebook, Twitter, Instagram, Google+, YouTube etc.
Social media advertising and promotion by digital ad agencies can help to reach out to even unknown viewers who could be potential customers. We are one the renowned online advertising agency in Central India, offers wide range of social media services. We have a team of Google certified professionals who can help you in building effective digital Marketing strategy for increasing your business revenue with best solutions.
Signage
Signages enhance visibility of products/services/brand. Signages can be indoor or outdoor. Both have their own advantages. Attractive signages, if positioned strategically, can create long-lasting imprints in the minds of viewers.
The Expert Edge
What is important in advertising/promotion is presentation with creativity and innovation, irrespective of the mode. There are agencies specialized in each mode of advertising. However, instead of assigning each activity to different agencies, it is convenient and economical to tie up with such an agency who can handle all the jobs with expertise.
MATChBOX is a leading communication and promotion company of Central India with expertise in all aspects of advertising and promotion. Be it traditional advertising, electronic, digital or signage, MATChBOX has expert teams for each activity. Creativity, innovation and customer delight are the MATChBOX hallmarks. Though a prominent creative ad agency in Indore, MATChBOX has the ability, experience and resources to undertake all advertising & promotion related assignments all over India.
The festival season is round the corner. Make most of it by promoting and advertising your products and services through the most appropriate modes. Teams at MATChBOX are always on their toes to understand your needs and suggest you the most effective and economical means of advertising.