Branding Beyond. Effective and Cost-Effective.

Your brand represents your business – the quality, moral values and ethics that you hold supreme. It can be vice versa as well. The market standing of your business – products or services – determines your brand’s value. Some brands are perceived as guarantee for certain level of quality in products and services. Consumers loyal […]

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CHOOSE THE BEST SOCIAL MEDIA SITE FOR MAXIMUM GAIN

Each social media platform has its own unique characteristics and user base. Accordingly, you need to adopt different approaches for different social media platforms in order to derive maximum benefits out of each social media marketing campaign. Let us take a look at a few of the most popular social media sites. Facebook: It’s a […]

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How Social Media Campaign Can Help You Reap Maximum Returns

Successful Social Media campaign can build the hype around your products, services or brand by facilitating: • Enhancing website traffic • Building conversions • Increasing brand equity • Creating a brand identity and effective brand association • Improving communication and interaction with key audiences First and foremost, you need to have a proper social media […]

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Digital Marketing – Quick Action, Instant Beneftits

Scenario-I: Devising a business strategy is no child’s play. It’s a serious process. First and foremost, you form a team. The team meets at a designated date and time. It discusses, debates and disperses with a vow to meet again. The process goes on and on till the Ultimate Boss slaps an ultimatum for result. […]

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GROW BUSINESS BY LEAPS AND BOUNDS

Remember Sanjaya, the charioteer and devoted aide, who narrated the live eyewitness account of the Kurukshetra war to his master, Dhritarashtra. Sanjaya was a master commentator, the epic Mahabharata vouches for that. The question naturally arises, was Sanjaya the originator of live commentary? Let us sidestep the question and move on to “commentary” itself. Sanjaya’s […]

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