SEO is the process of increasing traffic to your website through search engine. Nothing matches Google when it comes to search engines. It’s not easy to rank on Google first page. Your keywords should be such that they could generate loads of free traffic to your website. Now it all depend on the rate of conversion of these increased traffic into sales. More the conversion, more the chances of your website appearing on the first page. Sounds great, but it’s not that simple. The key is to attract more traffic to your site. For this you need to have an effective SEO strategy to make it happen. Here comes the role of an experienced and expert digital marketing agency that can devise the right SEO strategy for you and divert traffic to your site. A capable digital marketing agency is the one that works according to Google algorithm.
Let’s examine what are the SEO strategies that Google rewards:
- Every Page should have Content
Pictures and graphics apart, every page should have content. Google rewards based on the quality of the content. The content you create should not only stand out qualitatively but meaningful and attractive also to capture the attention of visitors. The content should be relevant and useful to the visitors. Thus you can gain higher ranking in search engine results.
- Meta Description Tag
Meta descriptions are the items which appear in the search results. Meta description tells visitors about your website. Meta description should contain your optimized keywords. Google collects large amount of information for SEO from meta description.
- Use ALT Tag in Pictures
Pictures certainly add to the attraction of your website. However, Google does not recognize what the picture is all about. Hence the need to use ALT text to describe about the picture. Adding your keywords to the ALT text of the image will also help increase traffic on your website.
- Build Backlinks
Backlinks are the key for your online success. Backlinks are the external links that point connect to your page. You can create backlinks by writing and placing articles, article directory websites and blog.
- Paid Promotion on Social Media
Social media is an excellent platform to attract traffic to your website. Most social media platforms like Facebook and Instagram have promotional ads which can get more traffic to your website.